Thursday, October 1, 2009

The Secret Language of Money

“Money talks.”

We’ve all heard and probably used that expression at one time or another, but do we truly know what it means? And if the old adage is correct, what exactly is money saying? Spend? Save? Reinvest? Donate?

If you’re like me, money has definitely been speaking some alien language that even the most devoted Trekkie wouldn’t be able to make sense of. Sound familiar? Well, keep reading because I’ve got some great news for you.

The Secret Language of Money: How to Make Smarter Financial Decisions and Live a Richer Life, by David Krueger, MD, is the translator we’ve all been looking for.

The Secret Language of Money is more than just a “book about finances”—it’s an in-depth self-help guide that just happens to focus on money. This book breaks down money into its basic and primal form. Each chapter is designed to give readers a closer look into their own “money-mentality” with quizzes and questions that prompt immediate and oftentimes very telling answers. Krueger also uses real-life examples of people and situations to further demonstrate his points.

The Secret Language of Money is broken up into three parts:

Part One: Your Money Story helps readers determine the importance of money in their lives and their relation to it. “Our money story isn’t only about money: It’s about everything. It permeates everything we do and ghostwrites every aspect of our lives. What we eat, drink, read, fear, plan, and buy are all affected by our money story” (page 65).

Part Two: Plot Twists forces readers to take a good, hard look at our brain versus our emotions when it comes to finances. “Emotions seize and hold hostage the rational investment mind” (page 105). Chapter 7 in Part Two also lists 18 common neural traps that our minds have a tendency to fall into, hindering our money-mindedness, which are accompanied by the right “Rx” to rectify them, as well as “17 Common Investing Pitfalls and Their Remedies.”

Part Three: Writing a New Money Story helps readers take a closer look at themselves. “Your money story begins with determining not what it is you want to have, but who it is you want to be” (page 210). Scientific studies show that if we can dream it and believe it, we can achieve it. (Chapter 13) “Your life is the manifestation of your beliefs. Change begins when you recognize that the story you’re living is the story you are writing” (page 231).

I highly recommend The Secret Language of Money to anyone. This book gives great insight, whether you’re struggling with financial indecision or not. Everyone will find a situation or a story they can relate to in the pages of this book, and the helpful, practical advice is invaluable.

About the Author

David Krueger has worked as a psychoanalyst for two decades, served as CEO for two healthcare organizations, and served as an executive mentor coach for multinational CEOs, professional athletes, and other prominent achievers for the last decade. He is the bestselling author of fifteen books and seventy-five papers and book chapters on success, money, wellness, and self-development. (His Success and the Fear of Success in Women [Free Press] was included on the Master’s List of the 100 Most Influential Professional Books of the 20th Century.) His regular column, “Your Story,” has been a favourite of Networking Times readers for years.

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